Sales, delivery, budget and audience for ATO Miami 2027, 10–11 May. Sign in with your work
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Miami · 10–11 May 2027
Command Centre
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Closed to date · ATO Miami 2027
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Target—
Still to find—
Per week needed—
Days to doors
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In the room
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Where the revenue is coming from
Each stream against its own target for Miami.
Worth a look
Money first, then contracts, then anything that has stopped feeding.
Sales
What's left to sell
Rate card, floor price and what each package hands back. Edit any of it here.
Booth & sponsorship checkout on atoconf.com — deposits held for approval
Each paid order waits here until someone approves or declines every line. Approving keeps the booth reserved for them on the floor plan and sets up their partner portal account, without sending the invite. Declining releases the booth and flags the deposit to refund in Stripe. Book the sale on the Sales tables once the price is agreed.
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Sponsors closed
Every sale. Booth, portal and invoices are run from Exhibitors & Sponsors
Exhibition booths closed
Booth sales — separate from sponsorship packages
ExpoFP import
The weekly merge. Nothing is written until you press Apply.
Drop the Exhibitors export — CSV or TSV
or drop it here
Recent imports
Cash
What lands, what leaves, and when. Card payments settle through Stripe;
bank transfers have no feed and are marked by hand.
Payments
Cash due in
Cash due out owner only
Cashflow — money that has actually moved
owner only
Tickets
Miami 2027 against the last two shows, lined up by how far each was from its own doors — the only way the comparison means anything.
Who is in the room
Sponsor by sponsor
Companies in the room
Bought on a company address
Everyone who bought a ticket on a work address, straight
from the sales. Free-mail addresses are left out because they say nothing about who is coming.
Ticket price plan
Period by period, every show lined up at the same distance from its own doors
Delivery timeline
197 tasks from the Barcelona 2026 plan, rebased so each keeps its days-out from doors. All reset to not started — this is the 2027 run.
Contract dates
Payments, compliance, milestones and cancellation terms out of the signed agreements.
Task board — tick things off here
Plan shape — by area, earliest deadline first
Targets
Month and week against plan. On track means the share of a month's target that is banked is at least the share of the month that has gone.
Where and when we are off target
Tickets by count
This month
Week by week
Can the target still be reached from what is left
Cumulative, target against actual
Budget
Miami 2027 forecast against Barcelona 2026 actuals. Nothing spent has been recorded yet.
Every ATO event, revenue against spend
Audience — who is buying Miami 2027
Live from Stripe and Tito. Every figure above the divider is a ticket bought for May 2027 — not who attended a past event.
Where 2027 buyers are
Discounting so far
What they're buying
How they found us
Miami 2026 — what it took last time
Purchase behaviour from the Miami 2026 sale. Transcribed from the Miami 2026 summary sheet, not yet re-derived from Tito.
Miami 2026 discount codes
Who was in the room in 2026 — event-app profiles
Post-event data from the ATO event app across Miami and Barcelona 2026. It describes people who attended, not people who bought — use it for targeting, never as a 2027 sales number.
Where they came from
Verticals
Traffic channels
Most followed talks
Data check
Everything that doesn't reconcile or needs a decision. Nothing here has been quietly corrected.
Checks
Run against the data every time this page loads. Nothing here is typed in by hand,
so a check that passes today can fail tomorrow without anyone touching it.
Feed health
Every attempt each feed has made, including the ones that found nothing.
A feed that is working and a feed that is dead do not look the same here.
Sheet sync
Every change the Google Sheet made here, and every time the sheet's edit was
older than the one already in the database and so didn't take. Last edit wins,
but nothing is lost — the value that lost is recorded below.
Marketing
Organic social and email performance, plus what people are saying about the show in public.
Channels
Performance
Mentions and reviews
From calls
Actions Fireflies pulled out of ATO calls. Nothing reaches the board until you accept it — deadlines especially are its guesswork, not a decision anyone made.
Level 10
The leadership meeting, run from here. Ninety minutes, seven sections, and the issues list carries between meetings.
Seats first, names second. One person per seat, and the handful of things that seat is accountable for. Where a name appears twice, that is a person covering two seats rather than a seat being filled.
Vision and traction
The parts that are decisions stay written down. The parts that are facts — the plan, the rocks, the issues list — read themselves off the board, so this cannot drift the way the deck did.
Pipeline
Who is being chased. Carried over from the 2026 list and flagged until someone confirms each one is still live for Miami.
Target list
Status — pick as many as you like
Speakers
Every speaker, from first approach to the stage. Announcements are checked against the website, socials and agenda at 9am each day, and the scorecard counts confirmed speakers from here.
Rooming list
One slot per speaker session, filled from the agenda in running order. Drag a slot to move it and the stage re-times itself back to back. Once a speaker agrees their time, set the slot to Confirmed: it locks, and other slots flow around it. Click a slot's status to change it.
Times work themselves out from the order and each item's length. Drag a session, or use the arrows, to move it. Pin keeps a session at its time and stops it moving; Swap trades places with any other unpinned session, on any stage or day. Session titles and formats come from the speaker's record unless you type one here.
Exhibitors & sponsors
Delivery for everyone who has bought a booth or a sponsorship: their portal, what they owe us, every email, every invoice. Sales stay on the Sales tab; this is what happens after the contract.
Weekly scorecard
The numbers each department reports on. Targets that came from the agreed event target are filled in; the rest are waiting on someone to set them.
Over time
Quarterly rocks
Access
Who can open this board and what each level can reach. Enforced in the database, not by hiding tabs.
The six levels
Which pages each level sees
Tidiness, not security. Switching a page off keeps it out of someone’s way; it does not
hide the data behind it — that is decided by the levels above and enforced in the database.
A greyed box is a page that level cannot reach anyway.
Sheet hook
Optional. Paste the Apps Script web app URL here and the Refresh button will make the
Google Sheet sync immediately, instead of the board waiting for the sheet's five-minute
timer. Leave it empty and everything still works, just up to five minutes behind.
